{"id":364,"date":"2019-03-22T11:48:38","date_gmt":"2019-03-22T11:48:38","guid":{"rendered":"https:\/\/www.webwingz.com.au\/blog\/?p=364"},"modified":"2022-09-09T04:30:16","modified_gmt":"2022-09-09T04:30:16","slug":"designing-gender-neutral-user-experience","status":"publish","type":"post","link":"https:\/\/www.webwingz.com.au\/blog\/designing-gender-neutral-user-experience\/","title":{"rendered":"Designing for Gender-neutral User Experience"},"content":{"rendered":"\n<h5 id=\"blue-is-for-boys-and-pink-is-for-girls-its-time-to-change-the-fixed-mindset-and-bring-in-gender-neutrality\" class=\"wp-block-heading\">Blue is for boys and pink is for girls! It\u2019s time to change the fixed mindset and bring in gender-neutrality.<\/h5>\n\n\n\n<p>The new-age designers have realised it. They have stamped out the gender-biased stereotype designs and are focusing on the diversity for better online user experience.<\/p>\n\n\n\n<p>Yes, agreed, some products from the marketing perspective do demand gender-attention design but what about products or services with a broader spectrum? Is it really necessary? Isn\u2019t that confining the reach? Let\u2019s clear your doubt.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-color uagb-block-20ce3adf-67eb-477e-80d9-ead0d029e6bb\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-8e50f9c8-7de5-45e1-90d1-795665309b63\" id=\"uagb-adv-heading-7524eb58-6583-4ac3-95ec-cba0dee2d6ca\"><h4 id=\"surprising-statistics\" class=\"uagb-heading-text\">Surprising Statistics!<\/h4><p class=\"uagb-desc-text\"><\/p><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-blockquote uagb-blockquote__outer-wrap uagb-block-3b3a8e0c-df7e-41ab-8817-052e81a78c9c\"><div class=\"uagb-blockquote__wrap uagb-blockquote__skin-border uagb-blockquote__stack-img-none\"><blockquote class=\"uagb-blockquote\"><div class=\"uagb-blockquote__content-wrap\"><div class=\"uagb-blockquote__content\"><strong>According to recent statistics,<\/strong> 56%<strong> of people searching online for sports accessories are female while <\/strong>68%<strong> of men look for skin care products. Probably, you must have not even imagined such stats. <\/strong><\/div><footer><div class=\"uagb-blockquote__author-wrap uagb-blockquote__author-at-left\"><\/div><\/footer><\/div><\/blockquote><\/div><\/div>\n\n\n\n<p><\/p>\n<\/div><\/section>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>However, from the above figures, it\u2019s apparent that designing an all-inclusive website is a smart move that\u2019s irrespective of caste, creed, religion, age and now certainly gender.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-cf1e8863-04f5-41e3-b041-1a0c434038ee\" id=\"uagb-adv-heading-f456d530-bcb2-4558-a333-ee4eddb86939\"><h4 id=\"so-what-is-gender-neutral-website-design\" class=\"uagb-heading-text\"> So what is gender-neutral <a href=\"https:\/\/www.webwingz.com.au\/web-design-adelaide\/\">website design<\/a>? <\/h4><p class=\"uagb-desc-text\"><\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list uagb-icon-list__outer-wrap uagb-icon-list__layout-vertical uagb-block-8b00cae8-14c2-41db-9086-1c717aa6b5d5\"><div class=\"uagb-icon-list__wrap\"><div class=\"uagb-icon-list-repeater-0 uagb-icon-list__wrapper\"><div class=\"uagb-icon-list__content-wrap\"><span class=\"uagb-icon-list__source-wrap\"><img decoding=\"async\" class=\"uagb-icon-list__source-image\" src=\"https:\/\/www.webwingz.com.au\/blog\/wp-content\/uploads\/2019\/03\/colours.png\"\/><\/span><div class=\"uagb-icon-list__label-wrap\"><span class=\"uagb-icon-list__label\"><strong>Colours<\/strong><\/span><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Pink for girls and blue for boys is just a cliche and clearly signifies gender bias. If you want your website appeal to both men and women then avoid using shades of blues and pinks.<\/p>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-735def0a-9d42-43fb-a103-4de49f68e5ab\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-uagb-blockquote uagb-blockquote__outer-wrap uagb-block-883380a2-8756-4f8f-8967-e7877facdbfa\"><div class=\"uagb-blockquote__wrap uagb-blockquote__skin-border uagb-blockquote__stack-img-none\"><blockquote class=\"uagb-blockquote\"><div class=\"uagb-blockquote__content-wrap\"><div class=\"uagb-blockquote__content\"><strong>Gender-neutral colours<\/strong><\/div><footer><div class=\"uagb-blockquote__author-wrap uagb-blockquote__author-at-left\"><cite class=\"uagb-blockquote__author\">Prime and monochromatic colours like brown, white, black, yellow, grey and green are preferred by both genders.<\/cite><\/div><\/footer><\/div><\/blockquote><\/div><\/div>\n<\/div><\/section>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list uagb-icon-list__outer-wrap uagb-icon-list__layout-vertical uagb-block-d7f47adb-46cb-4409-ba52-1980bdf32249\"><div class=\"uagb-icon-list__wrap\"><div class=\"uagb-icon-list-repeater-0 uagb-icon-list__wrapper\"><div class=\"uagb-icon-list__content-wrap\"><span class=\"uagb-icon-list__source-wrap\"><img decoding=\"async\" class=\"uagb-icon-list__source-image\" src=\"https:\/\/www.webwingz.com.au\/blog\/wp-content\/uploads\/2019\/03\/typography.png\"\/><\/span><div class=\"uagb-icon-list__label-wrap\"><span class=\"uagb-icon-list__label\"><strong>Typography<\/strong> <\/span><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Every piece of content on your website tells your brand story but it depends on the typeface whether it will convey to men or women. Smooth, curved, rounded, flowing fonts are considered to be feminine while strong, thick stroked, straight, geometric fonts come under the masculine category.<\/p>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-02f78b77-10b9-4214-acad-969da0e85a59\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-uagb-blockquote uagb-blockquote__outer-wrap uagb-block-2d3c66f6-2fa3-4f59-8edb-5f96895989de\"><div class=\"uagb-blockquote__wrap uagb-blockquote__skin-border uagb-blockquote__stack-img-none\"><blockquote class=\"uagb-blockquote\"><div class=\"uagb-blockquote__content-wrap\"><div class=\"uagb-blockquote__content\"><strong>Gender-neutral typography<\/strong><\/div><footer><div class=\"uagb-blockquote__author-wrap uagb-blockquote__author-at-left\"><cite class=\"uagb-blockquote__author\">Go for fonts that are neither too strong nor too curvy. Classic web fonts are neutral. Helvetica is a safe bet, it\u2019s neither too fancy nor gender-oriented. It\u2019s simple, stylish and most importantly, readable.<\/cite><\/div><\/footer><\/div><\/blockquote><\/div><\/div>\n<\/div><\/section>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list uagb-icon-list__outer-wrap uagb-icon-list__layout-vertical uagb-block-87c3a085-29de-495c-96ad-4b996af022e6\"><div class=\"uagb-icon-list__wrap\"><div class=\"uagb-icon-list-repeater-0 uagb-icon-list__wrapper\"><div class=\"uagb-icon-list__content-wrap\"><span class=\"uagb-icon-list__source-wrap\"><img decoding=\"async\" class=\"uagb-icon-list__source-image\" src=\"https:\/\/www.webwingz.com.au\/blog\/wp-content\/uploads\/2019\/03\/photography-images.png\"\/><\/span><div class=\"uagb-icon-list__label-wrap\"><span class=\"uagb-icon-list__label\"><strong>Photography \/ Images<\/strong><\/span><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>A picture is definitely worth a thousand words, it is the easiest way to denote the type of website. A single wrong image can convey wrong message before even going through the complete site. For example, if a technology-centric website has only male dominating images, it will be kind of offensive to the women who visit the site. Your site will engage both the genders only if they feel represented.<\/p>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-d44d3377-0d90-45b0-8190-67de3718b8f6\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-uagb-blockquote uagb-blockquote__outer-wrap uagb-block-50b05470-7873-40f0-9ee8-dcc5906b0d06\"><div class=\"uagb-blockquote__wrap uagb-blockquote__skin-border uagb-blockquote__stack-img-none\"><blockquote class=\"uagb-blockquote\"><div class=\"uagb-blockquote__content-wrap\"><div class=\"uagb-blockquote__content\"><strong>Choice of images<\/strong><\/div><footer><div class=\"uagb-blockquote__author-wrap uagb-blockquote__author-at-left\"><cite class=\"uagb-blockquote__author\">Include images of both men and women to express your brand message in the right way. The customers should feel connected when they see the displayed images.<\/cite><\/div><\/footer><\/div><\/blockquote><\/div><\/div>\n<\/div><\/section>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list uagb-icon-list__outer-wrap uagb-icon-list__layout-vertical uagb-block-161b422e-7226-4bb2-bd02-cc71ca681156\"><div class=\"uagb-icon-list__wrap\"><div class=\"uagb-icon-list-repeater-0 uagb-icon-list__wrapper\"><div class=\"uagb-icon-list__content-wrap\"><span class=\"uagb-icon-list__source-wrap\"><img decoding=\"async\" class=\"uagb-icon-list__source-image\" src=\"https:\/\/www.webwingz.com.au\/blog\/wp-content\/uploads\/2019\/03\/iconography.png\"\/><\/span><div class=\"uagb-icon-list__label-wrap\"><span class=\"uagb-icon-list__label\"><strong>Iconography<\/strong><\/span><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Even icons are part of the visual impact. Just because they are small, do not underestimate them, even if they denote masculinity and femininity. Curved and smooth icons are mostly considered to be feminine and straight, sharp edged icons are masculine types.<\/p>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-91d35a67-8712-40e5-bddb-c81a8595cac9\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-uagb-blockquote uagb-blockquote__outer-wrap uagb-block-35f07d90-2c9a-4903-bd22-4f3e59c94df4\"><div class=\"uagb-blockquote__wrap uagb-blockquote__skin-border uagb-blockquote__stack-img-none\"><blockquote class=\"uagb-blockquote\"><div class=\"uagb-blockquote__content-wrap\"><div class=\"uagb-blockquote__content\"><strong>Choice of icons<\/strong><\/div><footer><div class=\"uagb-blockquote__author-wrap uagb-blockquote__author-at-left\"><cite class=\"uagb-blockquote__author\">Icons that are simply either plain black or white, minimalist with outline are considered to be gender-neutral icons.<\/cite><\/div><\/footer><\/div><\/blockquote><\/div><\/div>\n\n\n\n<p><\/p>\n<\/div><\/section>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list uagb-icon-list__outer-wrap uagb-icon-list__layout-vertical uagb-block-974b1125-104c-41c0-8f44-1379cecc1807\"><div class=\"uagb-icon-list__wrap\"><div class=\"uagb-icon-list-repeater-0 uagb-icon-list__wrapper\"><div class=\"uagb-icon-list__content-wrap\"><span class=\"uagb-icon-list__source-wrap\"><img decoding=\"async\" class=\"uagb-icon-list__source-image\" src=\"https:\/\/www.webwingz.com.au\/blog\/wp-content\/uploads\/2019\/03\/language.png\"\/><\/span><div class=\"uagb-icon-list__label-wrap\"><span class=\"uagb-icon-list__label\"><strong>Language<\/strong><\/span><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>He, she, his, her is a big <strong>NO<\/strong> if you are designing a gender-neutral website. So be very careful while writing for web. Choose pronouns smartly.<\/p>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-45604804-544d-4b2d-bab9-723720eccb3c\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-uagb-blockquote uagb-blockquote__outer-wrap uagb-block-ab11c2d7-6023-4bfb-855a-8566283b2fc1\"><div class=\"uagb-blockquote__wrap uagb-blockquote__skin-border uagb-blockquote__stack-img-none\"><blockquote class=\"uagb-blockquote\"><div class=\"uagb-blockquote__content-wrap\"><div class=\"uagb-blockquote__content\"><strong>Gender-neutral pronoun<\/strong><\/div><footer><div class=\"uagb-blockquote__author-wrap uagb-blockquote__author-at-left\"><cite class=\"uagb-blockquote__author\">\u2018<em>They\u2019<\/em> is a safe and widely acceptable word for gender-neutral website. Maintain the same level of formality for both men and women.<\/cite><\/div><\/footer><\/div><\/blockquote><\/div><\/div>\n\n\n\n<p><\/p>\n<\/div><\/section>\n\n\n\n<p>Eliminating gender distinction is the future of design. And probably neutral appeal is the right path to take as it\u2019s essential for wide acceptance and progress.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"Blue is for boys and pink is for girls! It\u2019s time to change the fixed mindset and bring&hellip;\n","protected":false},"author":2,"featured_media":365,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-364","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-design"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Designing for Gender-neutral User Experience | Webwingz<\/title>\n<meta name=\"description\" content=\"Blue is for boys and pink is for girls! It\u2019s time to change the fixed mindset and bring in gender-neutrality.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webwingz.com.au\/blog\/designing-gender-neutral-user-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Designing for Gender-neutral User Experience | Webwingz\" \/>\n<meta property=\"og:description\" content=\"Blue is for boys and pink is for girls! It\u2019s time to change the fixed mindset and bring in gender-neutrality.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webwingz.com.au\/blog\/designing-gender-neutral-user-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Webwingz Blog: Web Design Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/webwingz.com.au\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-22T11:48:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-09T04:30:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webwingz.com.au\/blog\/wp-content\/uploads\/2019\/03\/Designing-for-Gender-neutral-User-Experience.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Divya\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@webwingz\" \/>\n<meta name=\"twitter:site\" content=\"@webwingz\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Divya\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.webwingz.com.au\/blog\/designing-gender-neutral-user-experience\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.webwingz.com.au\/blog\/designing-gender-neutral-user-experience\/\"},\"author\":{\"name\":\"Divya\",\"@id\":\"https:\/\/www.webwingz.com.au\/blog\/#\/schema\/person\/a48d4996b739dcb9bcec4d139714557e\"},\"headline\":\"Designing for Gender-neutral User Experience\",\"datePublished\":\"2019-03-22T11:48:38+00:00\",\"dateModified\":\"2022-09-09T04:30:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.webwingz.com.au\/blog\/designing-gender-neutral-user-experience\/\"},\"wordCount\":540,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.webwingz.com.au\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.webwingz.com.au\/blog\/designing-gender-neutral-user-experience\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.webwingz.com.au\/blog\/wp-content\/uploads\/2019\/03\/Designing-for-Gender-neutral-User-Experience.jpg\",\"articleSection\":[\"Design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.webwingz.com.au\/blog\/designing-gender-neutral-user-experience\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.webwingz.com.au\/blog\/designing-gender-neutral-user-experience\/\",\"url\":\"https:\/\/www.webwingz.com.au\/blog\/designing-gender-neutral-user-experience\/\",\"name\":\"Designing for Gender-neutral User Experience | Webwingz\",\"isPartOf\":{\"@id\":\"https:\/\/www.webwingz.com.au\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.webwingz.com.au\/blog\/designing-gender-neutral-user-experience\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.webwingz.com.au\/blog\/designing-gender-neutral-user-experience\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.webwingz.com.au\/blog\/wp-content\/uploads\/2019\/03\/Designing-for-Gender-neutral-User-Experience.jpg\",\"datePublished\":\"2019-03-22T11:48:38+00:00\",\"dateModified\":\"2022-09-09T04:30:16+00:00\",\"description\":\"Blue is for boys and pink is for girls! 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