{"id":419,"date":"2019-09-24T05:57:39","date_gmt":"2019-09-24T05:57:39","guid":{"rendered":"https:\/\/www.webwingz.com.au\/blog\/?p=419"},"modified":"2022-09-20T15:36:05","modified_gmt":"2022-09-20T15:36:05","slug":"essential-components-for-small-business-website","status":"publish","type":"post","link":"https:\/\/www.webwingz.com.au\/blog\/essential-components-for-small-business-website\/","title":{"rendered":"9 Essential Components for a Successful Small Business Website"},"content":{"rendered":"\n
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As per a survey <\/em><\/p>\n\n\n\n

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44%<\/strong> of businesses think they are too small <\/span><\/div><\/div><\/div>
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18%<\/strong> of businesses think getting a website developed is too expensive <\/span><\/div><\/div><\/div>
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17%<\/strong> of businesses feel managing website is an uphill struggle <\/span><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/section>\n\n\n\n

Overall, more than half of small businesses in Australia do not have a website which means they are lagging far behind the rest. <\/p>\n\n\n\n

Small businesses can lose out hundreds and thousands of customers by not establishing a web presence. In fact, many potential customers stop considering businesses who don\u2019t have a website. <\/p>\n\n\n\n

Certainly, you must have understood by now that having a business website is crucial. However,  having key components makes the online presence more worthwhile. So don\u2019t just get a website designed for your small business, make sure the website contains all the must-have components that bring success for your business.<\/p>\n\n\n\n

Here\u2019s what all your small business website needs:<\/em><\/p>\n\n\n\n

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An attention-grabbing<\/strong> about us page<\/h4>\n\n\n\n
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According to a study, people who get impressed by about us page are 5 times more likely to make a purchase. <\/strong><\/h5>\n\n\n\n

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It\u2019s the first thing your potential customers would notice when they visit your site, so you need to make sure, it\u2019s worth noticing. The purpose of this page is to convey your brand story to your audience. It\u2019s a great opportunity to build connections with your potential customers and earn trust and respect. <\/p>\n\n\n\n

Tell your story in such a way that it gets stuck in their mind. Along with content, visual story also plays a very big part in making attention grabbing about us page. Showcase some real images of your company and the people of the company. Putting up your brand story in friendly, real and easily digestible way will surely help your small business expand and grow.<\/p>\n\n\n\n

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Smooth<\/strong> navigation<\/h4>\n\n\n\n
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Exploring an unfamiliar place without a map can be serious trouble. This trouble is what your potential customers might experience if your website navigation is poor.<\/p>\n\n\n\n

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89% of customers demand site with easy navigation.<\/div>