{"id":473,"date":"2019-10-23T12:02:20","date_gmt":"2019-10-23T12:02:20","guid":{"rendered":"https:\/\/www.webwingz.com.au\/blog\/?p=473"},"modified":"2022-09-05T09:47:24","modified_gmt":"2022-09-05T09:47:24","slug":"local-seo-guide","status":"publish","type":"post","link":"https:\/\/www.webwingz.com.au\/blog\/local-seo-guide\/","title":{"rendered":"A Complete Guide on Local SEO"},"content":{"rendered":"\n

Is local SEO necessary for your business?<\/h4>\n\n\n\n

The popular opinion is YES!<\/em><\/strong><\/p>\n\n\n\n

Before we take a deep dive into what and how significant is local SEO, let\u2019s discuss it with a simple example<\/u> and possibly you might agree with the popular opinion.<\/strong><\/p>\n\n\n\n

If you want to join Zumba classes, would you book a flight regularly and attend classes in some other city? No!!! Apparently, you\u2019ll look for classes in your vicinity itself and most probably search for it online. Right? <\/p>\n\n\n\n

Your customers are no different from you! Whether any customer wants to get the customised cake baked or is looking for a dentist<\/a>, in case of severe tooth pain, local service is what they would predominantly prefer and there is no handy way than Google search to get business easily found.\u00a0<\/p>\n\n\n\n

So, are you convinced by the fact that when a customer is eagerly looking for any product or service served by your business, you should ideally be found or else you can miss out on a great opportunity? Local SEO holds a dominant position in making your local business visible online.<\/p>\n\n\n\n

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How important is Local SEO?<\/h4>\n\n\n\n
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Are you someone who believes in detail analysis?<\/strong><\/h5>\n<\/div><\/section>\n\n\n\n
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Then let\u2019s talk in facts and figures. This might prove to you how important is Local SEO<\/a> for your business:<\/em><\/p>\n<\/div><\/section>\n\n\n\n

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46%<\/span> of Google searches are related to local <\/p>\n<\/div><\/section>\n\n\n\n

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97%<\/span> of people use the internet to get information about any local company<\/p>\n<\/div><\/section>\n\n\n\n

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Over 72%<\/span> of people who searched for a local business online, visited the store\/business <\/p>\n<\/div><\/section>\n\n\n\n

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Around 71%<\/span> of the potential customers, first search for the particular local business online, confirm its presence and then visit the store <\/p>\n<\/div><\/section>\n\n\n\n

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When it comes to local business search via mobile 61%<\/span> ended up instantly calling business while 59%<\/span> visited the store <\/p>\n<\/div><\/section>\n\n\n\n

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18%<\/span> of local business search via smartphones turned to sales within one day<\/p>\n<\/div><\/section>\n\n\n\n

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*(All the facts are collected from trusted sources)<\/p>\n<\/div><\/section>\n\n\n\n

I guess these are enough facts as of now that proves the significance of local SEO.<\/p>\n<\/div><\/section>\n\n\n\n

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Okay, fine local SEO is incredibly effective.<\/strong>
But what is it exactly?<\/em><\/p>\n\n\n\n

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What is local SEO?<\/h4>\n\n\n\n

If you are familiar with the organic SEO then local SEO is just the same but with an additional geographical element. Basically, it means to optimize your local business website to get found easily in the local search results<\/span>.<\/p>\n\n\n\n

For example, if you are a hairdresser in Sydney what is the point if you appear in the search result of hairdressers in Queensland. Only people searching for you in Sydney will drop down to your address. So, if you want to improve your organic site traffic, local SEO is the name of the game.<\/p>\n\n\n\n

Local searches such as dentist near me, plumber near me, dentist in Sydney (city name) are some of the common searches and right local SEO strategies and practices will help your business to get found, effortlessly.<\/p>\n\n\n\n

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Over 130%<\/strong> increase in search volume for the keyword \u2018near me\u2019<\/strong> <\/span><\/div><\/div><\/div><\/div><\/div>\n\n\n\n
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500%<\/strong> increase in \u2018near me\u2019<\/strong> mobile searches<\/p>\n<\/div><\/section>\n<\/div><\/section>\n\n\n\n

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Factors influencing local SEO rankings<\/h4>\n\n\n\n

No matter what product you sell or what service you offer to get famous in your locality via the internet, below are the key factors that are surefire to boost your local SEO rankings:<\/p>\n\n\n\n

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Google my business<\/strong><\/span><\/div><\/div><\/div><\/div><\/div>\n\n\n\n

Your local SEO probably is just incomplete without claiming your business on Google my business page. Afterall your main goal is to get your business listed in google search results and Google my business is the stepping stone which you surely can\u2019t miss.<\/p>\n\n\n\n

While claiming for your business, do not forget to:<\/em><\/p>\n\n\n\n

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Verify your listing<\/span><\/div><\/div><\/div>
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Choose a suitable business category<\/span><\/div><\/div><\/a>
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Add photos of business, products, staff and location<\/span><\/div><\/div><\/a>
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Include relevant keywords in business title<\/span><\/div><\/div><\/a>
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Add working hours and address accurately<\/span><\/div><\/div><\/a>
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Add your website link<\/span><\/div><\/div><\/a>
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Pin your address on Google map<\/span><\/div><\/div><\/a><\/div><\/div>\n\n\n\n
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Links<\/strong><\/span><\/div><\/div><\/div><\/div><\/div>\n\n\n\n

Whether it\u2019s SEO or local SEO, links can have a great impact on the rankings. The more links<\/strong> you have for arriving at your pages, the more it\u2019s effective on your rankings<\/span>. Some link-building factors, you need to consider are:<\/p>\n\n\n\n

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Inbound link authority<\/strong><\/span><\/div><\/div><\/div><\/div><\/div>\n\n\n\n
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It is a key factor that conveys to Google that how valuable your business site is to people.<\/p>\n<\/div><\/section>\n<\/div><\/section>\n\n\n\n

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Link quantity<\/strong><\/span><\/div><\/div><\/div><\/div><\/div>\n\n\n\n
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Quality content plays a vital role in driving link quantity. Only if the content is worth sharing, guest blogs and affiliate networks will help to generate a good number of quality backlinks.<\/p>\n<\/div><\/section>\n<\/div><\/section>\n\n\n\n

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Link quality<\/strong><\/span><\/div><\/div><\/div><\/div><\/div>\n\n\n\n
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When high-quality sites link to your site, it improves your credibility and convinces search engines that you are trustworthy.<\/p>\n<\/div><\/section>\n<\/div><\/section>\n\n\n\n

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Outbound links<\/strong><\/span><\/div><\/div><\/div><\/div><\/div>\n\n\n\n
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The links on your pages that lead the visitors to other websites can also have an impact on your site ranking.<\/p>\n<\/div><\/section>\n<\/div><\/section>\n\n\n\n

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Creating and sharing content is the best and most effective way of link-building.<\/div>