{"id":669,"date":"2023-02-08T01:48:00","date_gmt":"2023-02-08T01:48:00","guid":{"rendered":"https:\/\/www.webwingz.com.au\/blog\/?p=669"},"modified":"2023-02-08T09:53:32","modified_gmt":"2023-02-08T09:53:32","slug":"local-seo-keyword-research","status":"publish","type":"post","link":"https:\/\/www.webwingz.com.au\/blog\/local-seo-keyword-research\/","title":{"rendered":"How to do Keyword Research for Local SEO?"},"content":{"rendered":"\n

It isn\u2019t rocket science, it is mostly common sense to understand what customers are typing when they are looking for a certain product or service on search engines. <\/p>\n\n\n\n

But along with common sense, you also need to know the little tricks, strategies and tools to make the keyword research for your local business more pertinent. <\/p>\n\n\n\n

High-volume keywords are tempting but what\u2019s the use if they aren\u2019t relevant to search terms used by your target audience? You really need to get into your customers\u2019 shoes to start with keyword research.<\/p>\n\n\n\n

Over 67,000 searches<\/strong> are entered in Google in every single second and nearly 46%<\/strong> are local searches. <\/p>\n\n\n\n

Chances are high that at least in every 15 to 20 seconds, there would be customer\/customers who would be in search of products or services you offer. So, the question is, are you visible in the search results? If your web content is relevant to what people are searching then certainly your business would appear in their results. <\/p>\n\n\n\n

Keyword research for local SEO is the panacea<\/strong><\/em><\/p>\n\n\n\n

How to do keyword research for local SEO?<\/strong><\/h2>\n\n\n\n

Being a well known digital marketing<\/a> agency in Adelaide and with hands-on experience in SEO, we\u2019ll tell how exactly it can be done: <\/p>\n\n\n\n

Let\u2019s begin with seed keywords<\/strong><\/h3>\n\n\n\n

A keyword as simple as a bat, salon, just one or two words that either describe your product or service is called seed keyword. It is the starting point of keyword strategy. So to begin with seed keywords, you need to do some brainstorming and ask yourself a few questions like what is your business about, what do you sell, what services your offer, what terminology or slang is used for your line of work, which keywords you think should rank better. This will ensure you don\u2019t miss any opportunity to reach people.<\/p>\n\n\n\n

Use keyword modifiers <\/strong><\/h3>\n\n\n\n

Next, you can take advantage of the keyword modifiers as they help us to find out different variations of keywords. Usually, it is a combination word that will offer potential customers more specific results. It can be any word that adds more value to the keyword.<\/p>\n\n\n\n

Examples of keyword modifiers:<\/em><\/p>\n\n\n\n