A boutique marketplace for South Australia's most-loved makers.

Happy Basket came to us with a simple, beautiful idea: give South Australia's independent makers a single, trusted storefront — one that feels as crafted as the candles, ceramics and perfumes inside it. They had the relationships and the inventory. What they didn't have was a digital experience worthy of the work.

Their founders were splitting attention across Etsy, Instagram, and a stitched-together Shopify trial. Customers couldn't find a coherent story. Creators couldn't tell where a sale came from. And the brand — warm, local, considered — was being flattened by templates that looked nothing like the products they sold.

Before a pixel was placed, we spent three weeks with the people behind the brand — visiting Aditi at Azalea Professional in Modbury Heights, photographing studios in Adelaide, and listening to twenty-plus creators describe what kept them up at night. The pattern was clear: every maker wanted to be seen as a maker, not a SKU.

We boiled down what we'd heard into three guiding principles. They became the lens we used for every design decision, every component, and every word of copy that landed on the site.

The site launched in March 2024. Within ninety days every leading metric was up and to the right, and creators were reporting that Happy Basket had become their largest single channel — bigger than Etsy, bigger than market stalls, bigger than wholesale.