Right Now Plumbing — Web Design & SEO Case Study

The Challenge

A great plumber. Invisible online.

Right Now Plumbing Adelaide came to us with the best problem a tradesperson can have — more skill and capacity than their online presence could ever communicate. They were relying entirely on word of mouth in a market where their competitors were spending heavily on Google Ads and ranking for every emergency plumbing search in the city.

They had no website, no Google Business Profile traction, and no digital advertising. Every day without an online presence was a day of leads going to a competitor — often for jobs Right Now would have done faster, cheaper and better.

✕ No website, no digital footprintZero online presence meant every Google search for an Adelaide plumber returned a competitor — not them.
✕ Word-of-mouth alone doesn't scaleReferrals are great but inconsistent. They needed a predictable, always-on lead pipeline they could grow month on month.
✕ Adelaide plumbing is a competitive search marketEstablished competitors had years of SEO and ad spend behind them — breaking through required both a fast-loading site and a smart paid media strategy from day one.

Approach

Built to rank, designed to convert at 2am.

Emergency plumbing is a high-intent, low-patience search. Someone with a burst pipe at midnight isn't browsing — they're calling the first trustworthy result they find. We designed the site and the ad campaigns around that reality.

Conversion-first website

Built from scratch with a clear hierarchy: call now, book online, or read reviews. Click-to-call is above the fold on every page. The $0 callout fee is the headline — because it's the objection every competitor creates.

Local SEO that compounds

Every service page targets a specific Adelaide suburb and plumbing intent. Google Business Profile fully optimised. Structured data, Core Web Vitals in the green, and a review generation strategy that keeps the star rating climbing.

Google & Meta Ads

Search campaigns targeting emergency terms with call extensions and location targeting. Meta retargeting to capture visitors who didn't convert. Both channels optimised monthly with real lead data — not just clicks.

Web Design & Development Local SEO Google Ads Meta Ads Ongoing Growth

Results

More leads than they can handle — and growing.

Within three months of launch, Right Now Plumbing was ranking on page one for their core Adelaide plumbing terms. Traffic has grown 15% every month since — without a single month of decline. The $0 callout offer, front and centre on the site and in every ad, became their most powerful conversion driver.

50+

Serious leads per week

Inbound calls, contact form fills and booked jobs — from organic search, Google Ads and Meta retargeting combined

+15%

Traffic growth, every month

Consistent month-on-month organic growth — compounding as new suburb pages and reviews accumulate

#1

For key emergency plumbing terms

Top organic ranking for "emergency plumber Adelaide" and 30+ suburb-specific terms across South Australia

Ongoing

Full-service digital partnership

We manage the site, run the ads and handle SEO month to month — so Matt can focus on the jobs, not the marketing

From zero online presence to 50+ leads a week.