Industry

Online Retail

Location

Sydney, Auckland, London, NY

Goals

Create a seamless online eyewear cases buying experience

Techstack

WordPress

What we did

Web design & development

Use best practices to customise WordPress theme and systematic installation

Digital strategy

Identify the most effective marketing and advertising channels based on research and historical data

Growth hacking

Search optimisation for worldwide target audience, content marketing, dynamic pricing, abandon cart automation, drip campaigns

Crafting and selling unique designer homes for eyeglasses and sunglasses

Seamless eCommerce experience

ThePout.co is involved in creating beautiful eyewear cases adapted to their customers’ unique preference. Building an attention-grabbing online presence and making their products more accessible was the ultimate goal. With extensive eCommerce expertise, we crafted a highly visual and fully responsive online store, delivering great user experience.

Engaging WordPress website. Mobile-first solution. Improved global reach.

Alluring visuals
reflecting the company's culture

Focusing on the brand’s unique selling proposition and emphasising on space and fresh photography, we created an enticing visual story to eminently amplify audience engagement.

Fresh colour palette, clean and modern typography and logo as extraordinary as the brand, all together represent the strong brand identity.

WordPress website
highly-customisable, responsive and future-friendly

The upscale feel of the website is perfectly blended with easy-to-use search and smooth functionality that allows the visitors to explore all the stunning products from the shop more conveniently. The incredibly user-centric eCommerce website is produced on the WordPress platform.

Responsiveness
across multiple digital devices

Any visits to the store from desktop, laptop, smartphone or tablet, the experience remains the same and that’s flawless.

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EDM marketing
to build loyalty and boost sales

The highly-converting email reaches the right person and the right time. The newsletters with awesome subject lines and visual appeal are proven to be compelling enough as they have made many subscribers take necessary action.

SEO strategies
at every step of the project

To increase organic traffic and drive sales, we developed a SEO strategy and dedicatedly worked on key areas like keyword research, competitor SEO research, backlink analysis, content recommendations, technical SEO implementation, Google analytics management, social media marketing and more.

The entire team closely worked with us on every step of our journey and assured our brand gets globally recognised and spell success.

Emma Clark

Happy customer

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Crafting and selling unique designer homes for eyeglasses and sunglasses

Seamless eCommerce experience

Alluring visuals
reflecting the company's culture

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highly-customisable, responsive and future-friendly

Responsiveness
across multiple digital devices

EDM marketing
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What we did

Crafting and selling unique designer homes for eyeglasses and sunglasses

Seamless eCommerce experience

Alluring visualsreflecting the company's culture

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Responsivenessacross multiple digital devices

EDM marketingto build loyalty and boost sales

SEO strategiesat every step of the project

Emma Clark

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Alluring visuals
reflecting the company's culture

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highly-customisable, responsive and future-friendly

Responsiveness
across multiple digital devices

EDM marketing
to build loyalty and boost sales

SEO strategies
at every step of the project